Commercial AI & Creative Production Studio
Bold ideas. Unforgettable visuals.
An AI-native creative production studio for brands.
Showreel 2026
Selected Work
Selected Work
Recent projects across formats and industries.
Commercial 
AI Creative AI Creative — Hybrid Visual
F&B Lee Chloe Coffee
F&B NB Pomalo — Beverage
Commercial Winnie — Social Series
Personal Documentary — Highlands
Capabilities
What we do
AI Creative & Hybrid Film
From concept to impossible frames. Real footage fused with AI worlds to create imagery beyond production limits.
Video Editing & Post-production
Pacing, sound, color. Cut to the rhythm of the brand — not just pretty, but effective.
Social Production & Partnership
Lean production, long-term partnership. From social content to campaigns, at a consistent quality.
Raw to Remarkable
Raw to Remarkable
Drag to see the difference between the original and the final cut.
Our Approach
How we work
- 01
Discover
Understand the goal, the audience and the message before rolling.
- 02
Create
Concept, keyframe and visual direction approved before production.
- 03
Polish
Shoot, edit, AI and post — all on one consistent rhythm.
- 04
Deliver
On time, on format, ready to publish.
About Drafty
A small studio with a big mark
Drafty Lab is the creative studio of Thanh Xuan, Hanoi — 3+ years in Design & Video Editing, now Founder of Drafty Lab, focused on using AI to optimise high-quality content production.
Positioning: a personal studio specialising in video post-production combined with Design and AI, for Creators, KOLs and personal brands building a "Clean – Smooth – Trusted" image.
Philosophy: "From Draft to Direct" — turning a rough draft into a finished video, on the brand's rhythm. Meeting the deadline is a matter of honour.
+3 years of experience
70% video post
AI in the workflow
Contact
Start something bold
Send a few lines about your project. We reply within 24 hours.
Or email us directly
thanhnguyenphotowork@gmail.com